MyFarm Produce is a brand developed to demonstrate both the viability of the business model taught at MyFarm and also the suitability of the products developed in a Gambian setting. The aim is to focus on crops and products which extend both the growing season and shelf-life, increase profits, maximise nutrition, and reduce waste and imports.
The availability of suitable packaging has always been a stumbling block in the Gambia so Africa Startup has sponsored the importation of a range of practical jars and packaging materials for preserving foods and other products.
Through local sales agents, it provides an outlet for the farm produce generating some income to support the project. MyFarm Produce is a micro-franchising concept that is offered to the students once they have completed their training.